I saw this on facebook and found it interesting - especially since they had a version for a horse! This is perfect if your horse is being transported by a company, at a show, on the go, or at The Paard Yard for a short stay. Also perfect for people who live in areas that could be prone to natural disasters. I know I would be grief stricken if Bullet were to get lost. The product also boasts a lost pet alert. I am getting one and attaching it to his halter.